19M CHANEL Métiers d’art Prize
As a grand partner of the International Festival of Fashion, Photography and Fashion Accessories in Hyères since 2014, CHANEL further strengthened its support for this event by creating a prize dedicated to the Métiers d’art in 2019. The le19M CHANEL Métiers d’art Prize continues the House’s commitment to the preservation and development of historic fashion savoir-faire, at the service of creation.
It echoes le19M, the new architectural complex designed by Rudy Ricciotti to bring together eleven Métiers d’art. A unique space that opened in 2021, le19M sits at the intersection of artistic and societal fashion issues. The 19 stands for the Parisian arrondissement where the site is located at Porte d’Aubervilliers and one of CHANEL’s emblematic numbers. M is for the words “mains”, “mode”, “métiers”, “maisons” and “manufactures” [hands, fashion, craftsmanship, houses and factories].
On October 17th, at the end of the 36th International Festival of Fashion, Photography and Fashion Accessories in Hyères, the le19M CHANEL Métiers d’art Prize was awarded to the best collaboration between the ten fashion designers in competition and ten Maisons belonging to CHANEL’s Métiers d’art.
The Fashion jury, chaired this year by Louise Trotter, awarded the le19M CHANEL Métiers d’art Prize to Thai designer Rukpong Raimaturapong for the result of his collaboration with the hatter and milliner Maison Michel: thirteen interchangeable hats made of felt, straw, silk and grosgrain, layered to give life to five compositions that combine different colours, materials and techniques. One of these pieces is decorated with felt amulets from the winner’s personal collection. Rukpong Raimaturapong will receive a grant of 20,000 euros for a new creative project, which will be unveiled at the 37th edition of the festival next year.
The finalists of the le19M CHANEL Métiers d’art Prize all pushed the limits of creation thanks to the excellence and innovative capacity of the ateliers, and an aesthetic and technical dialogue was established between the finalists and the CHANEL Métiers d’art:
• Arttu Åfeldt and the flou atelier Paloma
• Mengche Chiang and the embroiderer Montex
• Venla Elonsalo and the goldsmith Goossens
• Sofia Ilmonen and the pleater Lognon
• Laima Jurča and Marta Veinberga and the embroiderer Lesage
• Ifeanyi Okwuadi and the feather and flower maker Lemarié
• Rukpong Raimaturapong and the hatter and milliner Maison Michel
• Adeline Rappaz and the leather goods maker Ateliers de Verneuil-en-Halatte
• Elina Silina and the glove maker Causse
• Mateo Velásquez and the parurier Desrues
CHANEL also supports the winners of the Grand Prix of the Fashion Jury and the Grand Prix of the Fashion Accessories Jury, chaired this year by Christian Louboutin. Ifeanyi Okwuadi and Capucine Huguet will each have the opportunity to collaborate with the CHANEL Métiers d’art of their choice on a project worth 20,000 euros. These new creations will be presented during the 37th edition of the festival.
CHANEL is equally associated with the Grand Prix of the Photography Jury, presided over by Dominique Issermann, with a grant of 20,000 euros for the photographer Sergei Pavlov.
The House is the official partner of the make-up booth for the festival’s runway shows.
CHANEL is the main sponsor of the permanent exhibition Charles et Marie-Laure de Noailles, une vie de mécènes, at the Villa Noailles.
Through the le19M CHANEL Métiers d’art Prize and this partnership, CHANEL reaffirms its support for the International Festival of Fashion, Photography and Fashion Accessories in Hyères, and demonstrates its commitment to avant-garde creation.