“Freedom allows us to be creative, to dream, to be anything and anyone. For Burberry, as for me, freedom has always been a core value. This campaign celebrates the intrepid spirit of exploration that not only connects us. with each other but also with nature. It is a question of overcoming limits and pursuing infinite possibilities, looking to the future in a perspective that sees us all connected. ” Riccardo Tisci, Chief Creative Officer
Burberry presents its new Burberry Open Spaces campaign a journey through the freedom of the imagination. When we dare to dream, the possibilities are endless: we discover new realities, we break boundaries and find the freedom to go beyond limits.
The pioneering spirit is part of the brand’s heritage from the very beginning. Thomas Burberry invented gabardine and created iconic outerwear to help people embrace the outdoors and explore new spaces and places. This spirit is embodied in a phrase from Thomas Burberry that continues to inspire and permeate today’s collections: ” Inherent in every Burberry garment there is freedom ”.
As the world opens up again, the campaign explores this spirit through a young and dreamlike lens. For the realization of the campaign film Riccardo collaborated in the creative and cinematographic direction with Megaforce.
In the video, four daring individuals embark on exploration and discovery, accompanying us on a journey set among the natural beauties of the British countryside. A spirit of duality: blurring the lines between reality and fantasy. They leap lightly across fields, defying gravity as they take to the skies, resisting convention. New perspectives are explored as they twirl and twist amidst towering forests. As they float on a lake, they brave the obstacles of the elements and the natural world. At the end of this hyperreal dream landscape, the four characters magnetically unite, becoming a single entity that flies in the sky, united in their differences. A symbol for our interconnection with nature and each other.
The images, shot by Ewen Spencer, continue this celebration of the outdoors. The moving images show the individuals in the film, shot from different perspectives surrounded by the charm of nature. Dreams, nature and individuality come together in a journey into the freedom of our imagination.