le19M – 19 for the Parisian arrondissement that welcomes it at Porte d’Aubervilliers, and one of CHANEL’s emblematic numbers; M for the words mains, mode, métiers, maisons and manufactures [hands, fashion, craftsmanship, houses and factories]. A link between Paris, the historic capital of creation, and an area of booming development, le19M embodies the excellence of the Métiers d’art and CHANEL’s pioneering commitment to the preservation and development of historical fashion savoir-faire. Over an area of 25,500 m², this unique building designed by the architect Rudy Ricciotti brings together under one roof, eleven resident Maisons d’art and their six hundred artisans and experts working for CHANEL and other great names in luxury.
The same commitment of the House is behind the CHANEL Métiers d’art collection, created to pay tribute to the virtuosity of these artisans. Every year since 2002, this Ready-to-Wear collection, unique in the fashion world, highlights the wealth and diversity of the Métiers d’art. A creative dialogue with the embroiderers, flower makers, paruriers, pleaters, shoemakers, hatters and glove makers who all contribute to making each creation an exceptional piece.
By choosing le19M as the backdrop to the 2021/22 Métiers d’art show, CHANEL reaffirms its desire to celebrate this exceptional artisanal heritage, the very cornerstone of French fashion and luxury’s influence around the world.