CHANEL launches Optical Eyewear e-commerce Experience
CHANEL announces the arrival of optical eyewear across its e-commerce platforms in Europe* and in the UK. After introducing eyewear e-commerce sites in the US, UK, and Europe, this launch re-enforces CHANEL’s continued engagement towards e-service and innovation by creating an omnichannel approach that complements the boutique retail experience.
The CHANEL.com client will discover the most complete eyewear collection by theme, frame shape, and color as well as a virtual try-on and compare function. Through a tailored shopping experience, guests will be offered a level of service that is synonymous with the House of CHANEL, one that continues beyond the selection of the frame. Clients who purchase through the e-commerce websites will be able to benefit from lens replacements at CHANEL authorized opticians. Furthermore, clients may enjoy additional services** at recommended opticians, such as eye examinations, at-home delivery, complimentary fittings and adjustments, and after-sales care.
Designed as a comprehensive resource for the world of CHANEL eyewear, the sites allow clients to further enhance their knowledge of CHANEL eyewear, a Fashion accessory, before completing the journey and purchasing through their preferred channel, both in boutiques and at CHANEL authorized opticians.
CHANEL launches Optical Eyewear e-commerce Experience
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