Chloé SS22: the new sustainable luxury

Fashion, Video

Chloé SS22: the new sustainable luxury

When discussing the new collection Hearst said, “The fictitious but utterly delicious state of being in love. I couldn’t start this journey at Chloé without love being the emotion as a driver.”

This season, French luxury fashion house Chloé made it its mission to value the relationship between consumers and local producers, by expanding the number of products that are handcrafted by independent artisans. The initiative, named Chloé Craft, also aims to incorporate more recycled and lower impact materials, while preserving its signature standard of quality.

“We believe luxury fashion has become overly industrialised, so the maison is expanding the number of our products handcrafted by independent artisans,” said the Uruguay-born designer. The new painstakingly-made pieces – which, she emphasises, cannot be mimicked by machinery – are identified by a discreet spiral embroidered onto the garment.

Replacing cotton with linen, which emits significantly less greenhouse gases and requires less water to cultivate – Hearst is repaving the foundations of the house to ensure it has a brighter future.

” The legacy of our founder, Gaby Aghion, and her pioneering vision of femininity continues to inspire our long-term commitment to support the advancement of women, rebalance gender inequalities and promote inclusion. The ultimate goal: to create fabulous products with a significant impact.Thanks to female figures as agents of change, a source of inspiration and responsibility, we will strengthen our commitment to bring a positive impact to people and the planet.”

In SS22 Collection we can found dresses adorned with dead-stock jewelry findings, cashmere pieces hand painted with vegetable-based dye, naturally sourced gemstone and even up-cycled pieces of fabric from previous collections.

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