With Spring-Summer 22, MAX & Co. inaugurates a series of exclusive and surprising fashion partnerships, giving life to the & Co.llaboration project.
The first capsule collection is titled Shall We? and was designed in collaboration with Margherita Maccapani Missoni. A 35-piece mini wardrobe that celebrates the joy of dressing up and the desire to play with fashion even in your free time.
Modern, fresh and spontaneous, the collection develops with a particular styling, inviting you to wear every outfit in an unexpected way: the printed foulard as a top, the technical parka as a dress, the soft leather blazer. A free interpretation of one’s personal style, both on vacation and in the city, of which versatility is the absolute protagonist. Embroidered cardigans are worn over a bikini or with tailored trousers; light sundresses are combined during the day with sandals and woven bags, but are transformed in an instant with ankle boots and blazers after dark.
Always a fan of the brand, Margherita Maccapani Missoni was inspired by the collections and catalogs of the MAX & Co archive. of the 90s. The minimal and clean lines of the era characterize the aesthetics of the capsule. Amusing daisies, embroidered, applied or printed, translate her signature into an unequivocal symbol and represent the common thread that unites all the garments in the collection.
“Shall We? Is my motto: a light and joyful approach to fashion that becomes a stimulus to embrace a possible attitude also in life.”
Shall We? marks the debut of the & Co.llaboration project, a new step in the MAX & Co communication and product strategy. which starts from the SS22 season and will continue in the future ones, which will see friends of the brand, prominent names or emerging talents take part in exclusive partnerships with capsule collections.
The collection will be available on maxandco.com and in store starting from March 2022.