Helena Rubinstein: New Replasty Profiller

Beauty

Helena Rubinstein: New Replasty Profiller

The “Golden Needle” returns with a new formula enhanced with a ComplexTM of 5 Hyaluronic Acids, to counteract 5 types of wrinkles.
228

In partnership since 2008, Helena Rubinstein and Laclinic-Montreux have created an unprecedented alliance in anti-aging expertise. According to a shared avant-garde vision, they conceived the Replasty franchise: a skincare line targeted to meet the needs of women to prolong the effects of aesthetic medicine treatments and accelerate skin regeneration.

The “Golden Needle” returns with a new formula enhanced with a ComplexTM of 5 Hyaluronic Acids, to counteract 5 types of wrinkles.

Also described as “H.A.” (from Hyaluronic Acid), it is already naturally present in the skin, keeping it hydrated, plumped to combat wrinkles. But with age, the amount of Hyaluronic Acid decreases, thus leading to the formation of visible signs of aging, such as wrinkles, dryness and sagging skin.

The deep hydration benefits of Hyaluronic Acid are not limited to cosmetic procedures. This ultra-hydrating acid has also become a key ingredient in today’s skincare. However, not all hyaluronic acids are the same. Many cosmetic products on the market today contain high concentrations of H.A., but in molecular forms that are unable to penetrate to the deep level of the epidermis. Consequently, the acid remains largely on the surface, apparently creating instant hydration, but not releasing the right hydration in the deeper layers of the skin that provide the much desired Hyaluronic Acid radiance and a long-lasting “plump” effect, so effective in the attenuation of deep and fine wrinkles.
To this end, Helena Rubinstein claims her Replasty Profiller Serum with a ComplexTM of five types of Hyaluronic Acid, each with a specific action aimed at the different layers of the epidermis.

www.helenarubinstein.com