Filmed in Paris, the videos star French actress Ana Girardot, joined by her tribe of girlfriends, Spanish creative Maria Bernad, Chinese model and painter Nini Li-Yun Hu and model Fatdwa Diawara, to enjoy a friendship day out together with their Baguette 1997.
With the Baguette tacked under their arms – worn just like the namesake French bread – the girls are snapped walking around the Parisian streets, striding along the zebra crossings of the rues, where they run, play and dance in single file, filling the videos with a lively and nostalgic 90’s vibes, reflecting the spirit of the bag.
Inspired by its creation and launch date – 1997 – and its iconic under-the-arm attitude, the Baguette 1997 plays with the bag’s original silhouette featuring slim slides and adjustable and flappable handle, revamping the essence of this legendary style. The powerful vintage looks and materials which shaped the iconicity of the bag are also brought back, including kitsch shiny sequins, floral embroideries and the coolest pink Lizard.
The archive re-editions are featured along with the FF Vertigo pattern of the FENDI Summer 2021 Capsule, realized in collaboration with New York-based visual artist Sarah Coleman. Reinterpreting the iconic FF logo, the FF Vertigo is a distorted and magnetic variant of the Maison’s monogram, twisted and turned to create a visual-dizzy effect.
The psychedelic pattern, in yellow or blue variations, is printed on cool and resistant coated canvas and pops up on a timeless tobacco jacquard fabric, as well as on canvas punctuated by the archival flower embroideries.