The concept, in accordance with Louis Vuitton’s desire to make each store unique, pays homage to the Versilia lifestyle. Precious natural materials, neutral colors, simple and refined elegance are the hallmarks. The space, developed on two floors, recalls the architectural language of historic Tuscan villas: the walls are thick and two-tone in natural tones of beige and cream, to recreate a boiseire effect and the display furniture is in natural wood with shelves hooked by ropes natural like naval ropes or made with wooden slats to recreate a “Persian” effect.

A welcoming outdoor area completes the experience offered to the Louis Vuitton customer in the new store in Forte dei Marmi: furnished with carpets and seats in natural fibers in the warm color palette ranging from yellow to orange and terracotta pots with plants from the famous Tuscan nurseries. .

Customers are invited to a unique shopping experience, surrounded by vintage and contemporary design furnishings, such as the seats by Gianfranco Frattini, a work of art by Nicolas Denino, Liquid Project, discs made with circular woods covered with stucco and blue pigments and a selection of contemporary art works that will alternate continuously thanks to the collaboration with the most important local contemporary art galleries, which will exhibit their artists within the spaces of the Maison.

Customers will also be able to discover the Maison’s highest savoir-faire including the Objets Nomades, design objects created in collaboration with the most important artists in the world: the Anemona table, a precious table with glass top and wavy base covered in soft cobalt blue Louis Vuitton leather, a clear reference to waves and the color of the sea; the Cocoon by Fratelli Campana, a rocking seat with a fiberglass structure covered in turquoise calfskin with cushions covered in fabric, in the nuances of the shades of the sea, intense blue to the white of the foam generated by the waves; finally in the outdoor area, the new Lanterns by Zanellato / Bortotto stand out, with a honeycomb design made with the intertwining of Louis Vuitton leathers, they are equipped with a rechargeable LED light and a satin glass bulb that releases a play of shadows that gently illuminates spaces.

There is also a tribute to the symbol of the Fort par excellence, the bicycle: an absolute novelty from the Louis Vuitton maison in collaboration with Maison TAMBOITE Paris, an artisan bicycle manufacturer based in Paris since 1912. The LV Bike, perfect for walks on the renowned seafront of Forte dei Marmi and for the shooping in the village is a reinterpretation of the classic model of Maison TAMBOITE Paris.

For the opening of the Forte dei Marmi store, Louis Vuitton has created an exclusive and limited edition version of the cult OnTheGo Forte dei Marmi bag.

www.louisvuitton.com