JW Anderson launches his first sneakers


JW Anderson launches his first sneakers

The JW Anderson sneaker is a study on deconstruction, craftsmanship and exploded proportions, all recurring themes for years in the brand's collection of prêt-à-porter and accessories.

Made of high quality leather and canvas with a thick rubber sole, the JW Anderson sneaker is available in purple, green, orange, black on black, white on white, brown and white with rubber sole, a JW Anderson exclusive .

“At JW Anderson we have always looked to an idea of ​​deconstruction and enlargement of proportions,” says Jonathan Anderson, founder and creative director of JW Anderson. “Through the development process developed together with our design team, we have created a new shoe that represents a change from tradition. I like to think of it as an abstraction of a traditional sneaker with exaggerated volumes”. “I was thinking of a primitive form of craftsmanship where leather meets canvas,” Jonathan continues when asked about his sneaker inspiration (“trainer” in his jargon). “I like how the rough stitching refers to the hands of those who create it. I think this balances the more technical side of shoe design. I like that they are rough and rough. “

The JW Anderson sneaker is a study on deconstruction, craftsmanship and exploded proportions, all recurring themes for years in the brand’s collection of prêt-à-porter and accessories. Untreated matter combined with exaggerated proportions and striking colors suggest how much this is not your usual conventional sneaker.

“I wanted to keep the colors of the sneakers as“ blocky ”as possible, as if they had simply been dipped directly into jars of vibrant colors.” The thick sole refers to a JW Anderson “stacked brogue” from the brand’s early years.

Available exclusively from JW Anderson Soho (London), JWAnderson.com and HBX.

also check: JW Anderson continues the collaboration with Juergen Teller

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