Behind the scenes of Burberry Olympia Bag Campaign

Fashion, Top Stories, Video

Behind the scenes of Burberry Olympia Bag Campaign

The campaign stars FKA Twigs, Kendall and Shygirl.

When designing the Olympia, I wanted to create the perfect shape of a bag, something that it could capturing the essence of femininity. So, for the campaign, I wanted to celebrate three amazing women who are part of my life and embody the power and beauty of feminine energy: FKA Twigs, Kendall and Shygirl. They are incredibly talented and self-confident women, and have a natural pride and determination in carving out their own paths, each freely expressing their originality through their own creativity.  Riccardo Tisci, Burberry Chief Creative Officer

Today Burberry unveils the Olympia bag campaign designed by Riccardo Tisci. A key accessory of the brand. The bag has a crescent curve that molds tightly against the body, an athletic aura told through its defined arc. The shape winks at the past with a touch of classicism modern.

The shoulder bag is finished in smooth leather and made in Italy.

The campaign stars FKA Twigs, Kendall and Shygirl. In a series of images and videos on a background minimalist marble and classic Burberry beige, the three women embody feminine energy, strength, sensuality and freedom of expression.

Riccardo has worked with a team of iconic creative talents including famous photographers and directors Inez and Vinoodh, stylist Ib Kamara, makeup artist Kabuki Magic and hairstylists Jimmy Paul and Lacy Redway. The Olympia bag comes in a variety of sizes, styles and colors, from classic hot, black and sand burgundy to bright marigold yellow, blue and juniper green.

The bag is available in Burberry stores worldwide and online.

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