CHANEL Cruise | Teaser by Inez & Vinoodh

Fashion, Video

CHANEL Cruise | Teaser by Inez & Vinoodh

For the Cruise 2021/22 show, Virginie Viard commissioned the photographic duo Inez & Vinoodh to shoot a teaser in the heart of Gabrielle Chanel's legendary apartment at 31 rue Cambon in Paris.

From Cocteau to Coco. In the run-up to the CHANEL Cruise 2021/22 show at the Carrières de Lumières, in the village of Les Baux-de-Provence, the House unveils a first teaser in the form of a mood board.

Images from Jean Cocteau’s film Testament of Orpheus (1960), filmed at the Carrières de Lumières, are shown alongside letters sent by the poet to Gabrielle Chanel, like evidence of their friendship. Two free spirits with their own unique worlds, united notably by a fascination for bestiaries, from the man with a black horse’s head in Testament of Orpheus to the animals in Gabrielle Chanel’s apartment at 31 rue Cambon, in Paris, photographed for the occasion by Inez & Vinoodh. Photos of the Carrières de Lumières and of flowers from Provence, also taken by the Dutch duo, complete the teaser, like an invitation to travel.

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