With several multi-platinum singles and albums, as well as a Grammys nomination under their belt, South Korean band BTS is arguably one of the most renowned and influential bands in the world. After beating numerous Billboards and Guinness World Records, BTS’s ubiquitous popularity resonates around the world and Louis Vuitton is happy to share the news of their new role within the House.
Following discussions between Virgil Abloh, Artistic Director of the Louis Vuitton Men’s Collections, and BTS, in which they shared their creative ideas and visions, Virgil Abloh states:
“I am delighted that BTS is joining Louis Vuitton today. I look forward to this wonderful partnership that adds a chapter of modernity to the Maison, blending luxury with contemporary culture. I can’t wait to share all the exciting projects we are working on. “
“Becoming a Louis Vuitton ambassador is really exciting for us. We are excited about our upcoming projects with Virgil Abloh, “add BTS.