Mercedes-Benz Fashion Week Tbilisi bets on a Newly Launched Fashion Incubator

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Mercedes-Benz Fashion Week Tbilisi bets on a Newly Launched Fashion Incubator

Mercedes-Benz Fashion Week Tbilisi, the most awaited fashion event in Georgia will be held on digital platform

Mercedes-Benz Fashion Week Tbilisi Digital Edition May 6-9

Fifteen selected designers will showcase their latest collections to a global audience, while many more will make an entrance for the first time. The virtual space is organized in a calendar with slots for each brand, offering a rich agenda freely accessible to the public and industry operators alike.
In times of travelling restrictions due to the pandemic, the new digital experience serves as a meeting spot for designers, creatives, media, retailers and cultural institutions playing a pivotal role in bringing fashion and art under one roof.

The digital platform, accessible from May 6-9 at, offers a unique multimedia content, including interviews, designers’ diaries, backstage moments and virtual showrooms worth the wait.

Shows will be held in the Factory – Art & Culture, Education Center in Tbilisi. Spread over 27,800 Sqm, the former Coca-Cola factory is an industrial creative hub where designers, artists and photographers can showcase their creations, develop their visions and share ideas with likeminded people. The urban space aims to boost Georgia’s creativity and to promote the country’s rich cultural heritage through
interdisciplinary interaction between fashion, design and art.

For the occasion Georgian Fashion Foundation will be launching the special prize, GFF Prize for the established brands and designers. An Advisory Board composed of influential members in the industry has been created. Together, they play a significant role in strategically assisting local brands through this historical time of economic uncertainty and global competition.

Participating members include:
Antonio Mancinelli – Marie Claire Italia Senior Editor
Danilo Venturi – Director of Polimoda
David Koma – Designer
Diane Pernet – International Fashion Blogger, Critic and Founder of ASVOFF Festival (A Shaded View on Fashion Film)
Filip Niedenthal – EIC of Vogue Poland
Gena Smith – Senior VP of Human Resources & Head of Global Executive and Creative Recruitment for LVMH
Godfrey Deeny – International Fashion Critic and EIC of
Hilary Alexander – former Fashion Director of The Daily Telegraph, Journalist and Writer
Hiroshi Fujiwara – Musician, Producer and Designer
Jean Pierre Blanc – Founder of the International Festival of Fashion and Photography in Hyeres and notable Director of Villa Noailles
Luca Rizzi – Tutoring and Consulting Director at Pitti
Marina Testino – Founder and Creative Director of Point Off View
Mickey Boardman – Editorial Director of Paper Magazine
Sara Maino – Deputy Director of Vogue Italia and Head of Vogue Talents
Stefan Siegel – Founder & CEO of NOT JUST A LABEL
Steven Kolb – CEO of CFDA (Council of Fashion Designers of America)
Valerie Steele – American Fashion Historian, Curator and Director of the Fashion Institute of Technology Museum

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