Directed by Mario Sorrenti, the new Chloé Eyewear Summer 2021 campaign is an expression of the “See with Optimism” concept, already revealed in the previous campaign as an authentic message of positivity that unites all women in a common vision of strength and freedom.
The Italian master of photography conveys his distinctive approach to color and light in an intimate and light narrative, where Chloé’s fluid shapes and delicate shades communicate grace, elegance and modern femininity.
Contemporary women appear emancipated and aware, spontaneous and sophisticated. Their beauty comes from a luminous and natural attitude, from a harmonious and relaxed spirit that pushes them to walk with joy through the streets of the world.
The iconic Gemma sunglasses, presented during the Chloé SS21 fashion show, become the protagonists of a series of portraits, a video set in New York and exclusive backstage images.
The butterfly frames, with light metal profiles, are enriched with a precious glass effect and with accents of bright colors.