FENDI presents #BFF Through the Night

Fashion, Top Stories, Video

FENDI presents #BFF Through the Night

A new addition to the #BaguetteFriendsForever series, starring real-life friends, actress and model Ryoko Yonekura – recently announced first FENDI Ambassador in Japan – and model Youn- a

Centered around Ryoko and Youn-a’s friendship and the iconic FENDI Baguette bag, the episode unfolds in a modern cocooning apartment in Tokyo.

In a cozy night, Ryoko and Youn-a are talking over the phone, looking for their favourite Baguette bags, which they had bought together.

As Ryoko finally finds her FF logo canvas Baguette, she admires it, posing in front mirror just like Youn-a with her floral embroidered leather Baguette, and…something unexpected happens through the mirror! Just like FENDI’s motto, the video shows that “Nothing is Impossible”, especially through the night.

Ever since its launch in January 2019, the #BaguetteFriendsForever series has celebrated the value of friendships and the legendary Baguette bag around the world, from Shanghai to Hong Kong, passing through New York, Rome and Miami, featuring renowned protagonists in the various episodes, among which Emma Roberts, Amanda Seyfried, Sarah Jessica Parker and Hikari Mori.


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