The collaboration focused on the theme “Spirit of Nature”, is based on the exploration of the relationship between man and nature, a topic that has always been central to Burberry. The fashion house’s affinity with the outdoors is harmoniously linked with Yo, the character of Honor of King who embodies the spirit of nature and is able to take the form of a deer, an expression of Burberry codes inspired by the animal kingdom.
Yao plays the role of protector of playmates as well as gabardine, invented by founder Thomas Burberry and a hallmark of the fashion house, was designed to protect against the elements. Yao’s two exclusive skins are inspired by the Burberry codes reinterpreted by Riccardo. The physical and digital worlds blend seamlessly and Yao’s new “Spirit of Nature” skin draws on Burberry’s rich identity heritage and incorporates references to the iconic check pattern, trench coat and Thomas Burberry monogram. The brand’s distinctive elements revisited give Yao a modern look that reflects her strong, dynamic and adventurous character.
Yao’s “Spirit of Nature” deer takes on a reflective aspect, and expresses the concept of duality very dear to Riccardo Tisci.
Burberry also co-created a ‘Spirit of the Forest and Ocean’ skin in the ‘Legend’ offering – first with a luxury brand – for Yao using one of the looks from the ‘In Bloom’ SS 2021 collection – a collection inspired by thoughts of regeneration, youth, dynamism and reconnection with nature.
Yao’s look is inspired by the collection’s mythological marine references and consists of a royal blue collarless trench coat and a vest embroidered with crystals. Reflecting the essence of the look, the crystal body of the legendary deer ‘Spirit of the Forest and Ocean’ pulsates with blue light.
This collaboration builds on the existing partnership between the British luxury fashion house and Tencent, and reflects Burberry’s intention to push the boundaries of innovation and creativity, allowing the Burberry community to explore the digital realm of Honor of Kings in an exciting new concept. Burberry-exclusive skins will be available for purchase by Honor of Kings players in mainland China.
The skins will remain part of the permanent collection of players.
“I am thrilled to see how technology has found a way to build and nurture basic human needs and personal and emotional connections. Honor of Kings has created an incredible digital world where the Burberry community will find a new way to dream. Creativity has the power to open up spaces and overcome borders and to have designed exclusive skins that will carry the Burberry house codes into this immersive universe that excites me “.
Riccardo Tisci, Burberry Chief Creative Officer
“The story of the heroine Yao, a representation of Honor of Kings’ oriental reflections on the symbiotic relationship between humans and nature, harmoniously coincides with Burberry’s exploration of the same topic. The combination of Eastern and Western creative concepts is an important cornerstone of this collaboration. Looking to the future, we hope that our co-created works will surprise and delight a large number of users. “
Colin Yao, Vice President of Tencent and President of TiMi Studios