Prada FW21 a fusion between disparate themes and intents mirrors the nature of humanity: a belief in the fact that men and women each hold the masculine and feminine within themselves. This collection explores the space that exists between conventional polar opposites – the point between simplicity and complexity, elegance and practicality, limitation and release, transmuted.
A freedom to transgress boundaries of convention is mirrored by the freedom of the body, its energy, delineated through fitted bodysuits in stretch jacquard-knit, representations of and substitutions for exposed skin.
Emphasis on the body serves to highlight action, activity, further underscored by garments with a softness and inherent ease – the attitude of movement, transposed. Pleats and gathers animate dresses. Tailored suits express a universal classicism – paradoxically, vents allow glimpses of the body, unconstrained. Physical freedom reflects an ideology.
Clothes are translated from one intent to another – ornament can become functional, the pragmatic can become decorative. There is a shift between their essential languages. The obvious is re-engineered, so evening-gowns become utilitarian jumpsuits and tailored coats are proposed in bright color or executed in paillettes, transforming and mutating between antonymous purposes. Rectilinear wraps morph, their pure architecture transmuting into the foundation for new forms of outerwear. Executed in re-nylon and jacquard, faux fur and sequins, they retain a closing gesture – another action – symbiotically symbolic of protection, and of grace.
Materiality permits contradiction. Traditionally gendered fabrics are recontextualized. Embellishment is structural, economical, and combinations and juxtapositions of surfaces evoke a tension. This is mirrored by the multitextural environment that envelops the models. They move between spaces within an interior landscape, voids of faux fur and marble by Rem Koolhaas and AMO, against an original soundscape created by Richie Hawtin aka Plastikman. The connotation of these insistent combinations is to challenge divisions between purpose and intention. They are tangible expression of differences brought together in one, to represent a freedom.
With the ambition of repurposing furnishing used for the Prada Group’s shows, the materials utilized in the set of the Fall/Winter 2021 digital shows for both men and women will be upcycled, finding a new life after the events through special product installations and pop-ups around the world.
Finally, these materials will be donated to Meta, a circular economy project based in Milan, which offers sustainable solutions to waste disposal within ephemeral events by collecting and recovering materials for selling and rentals. Meta works in collaboration with La Réserve des arts, an association offering a service of collection and recovery of raw materials and decoration waste from fashion shows, making them available to professionals and students in the cultural sector.