Celebrating the 15th anniversary of (RED), the organization founded by Bono and Bobby Shriver in 2006 to fight AIDS, and today, the impact of COVID-19, Louis Vuitton supports the fight against the two pandemics thanks to auction of prototype LV Trainer Louis Vuitton I (RED). Personally autographed by the Artistic Director of the men’s collections Virgil Abloh, the sneaker, one-of-a-kind, measures 9 UK, the standard one of the Louis Vuitton prototypes and the side grille on this pair is bright red, subsequently adapted to white by Virgil Abloh on the occasion launch of production.
Presented for the first time during Virgil Abloh’s Spring-Summer 2019 show for Louis Vuitton, the LV Trainer has become a flagship model among the House’s sneakers. With a nostalgic flavor inspired by the lines of basketball shoes, the Louis Vuitton I (RED) Trainer are decorated with the Monogram motif in bright red and embossed details on white leather. The logo flowers are incorporated laterally into the sneaker sole. Made in Italy, in the Manufacture de Souliers Louis Vuitton in Fiesso D’Artico, in the Riviera del Brenta, the innovative LV Trainers, entirely embellished with the Maison’s codes, include the signatures and powerful messages of (RED).
The only pair of Louis Vuitton | (RED) LV Trainer prototype sneakers will be available in an online-only auction on Sothebys.com, open for bids from February 22 to March 4. Estimated between US $ 30,000 and US $ 40,000 and offered without reserve, all proceeds from the sale will be donated to support the relief work of the Global Fund. The shoes will be exhibited in Sotheby’s galleries in New York and visible by appointment.
“As a designer I am really proud to use creativity and design to stimulate positive change. The partnership with (RED) for the auction of LV Trainer Louis Vuitton I (RED) shoes at Sotheby’s is intended to help fight AIDS and COVID, “says Virgil Abloh.
“Virgil’s creative genius and the support of (RED) ‘s work are an inspiring example of how art and philanthropy can come together to make a real impact. (RED) is honored to partner with Louis Vuitton, Virgil Abloh and the Sotheby’s team in this exciting auction in support of our mission to fight AIDS and COVID-19 “, comments Jen Lotito, President and Chief Operating Officer of (RED).
Brahm Wachter, Director of eCommerce Development at Sotheby’s, adds: “Virgil Abloh is one of the most forward-thinking and innovative artists of today, and he has definitely transformed the design and streetwear landscape. We are extremely happy to present this special LV Trainer prototype. , signed by Virgil himself, especially for such an important cause. Sotheby’s has a long history of partnering with (RED) over the past 10 years and we look forward to continuing to support their crucial work in the fight against the HIV pandemic / AIDS. We hope this special auction will thrill collectors and help raise funds to support (RED) ‘s mission. “