Milan Digital Fashion Week

Fashion

Milan Digital Fashion Week

Also for this edition, the event can be followed on milanofashionweek.cameramoda.it, the CNMI platform that continues to make the contents of the Fashion Week usable in a digital way.
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The Milan Fashion Week Women’s Collection Fall-Winter 2021-2022, scheduled from February 23 to March, includes 61 fashion shows, 57 presentations and presentations by appointment, including 15 physical and 42 digital and 6 events for a total of 124 appointments on the calendar .

Brunello Cucinelli, Alessandro dell’Acqua x Elena Mirò will be present for the first time in the fashion show calendar; Del Core; Onitsuka Tiger; Fabio Quaranta; Dima Leu; Münn; Budapest Select; Alessandro Vigilante; Giuseppe Buccinnà and CHB.

The Moorer brands were present for the first time in the presentation calendar; Gonçalo Peixoto; Alabama Muse; Bacon; Push Button for Fila Korea; Peserico; Yatay; Oof Wear; REVENANT RV NT; AC9; Des Phemmes and Nervi. The ACT N ° 1 and Marco Rambaldi brands are supported by the Camera Moda Fashion Trust.

This edition of Milan Fashion Week, organized in collaboration with Confartigianato Imprese and with the support of the Ministry of Foreign Affairs and International Cooperation and the ICE-Agency, focuses on the pillars of the National Chamber of Italian Fashion, through specific projects of great importance. . Inclusion, diversity, training, sustainability, storytelling, digitization and support for young talents are represented in the fashion week through ad hoc initiatives.

CNMI’s commitment to supporting emerging talents is reaffirmed through various initiatives, including the renewal of the collaboration between CNMI and Rinascente, inaugurated last September, in support of young Made in Italy brands.

In the historic Store in Piazza Duomo, in Milan, a pop-up store will be set up to offer real and commercial support, as well as media, to some of the most promising names on the national fashion scene, including Marco Rambaldi; Fantabody; Calves; Dear Cato; Themoirè; Drome; Simona Marziale – Mrz; Melampus; Sara Battaglia; Giannico and Greta Boldini.

Also for this edition, the event can be followed on milanofashionweek.cameramoda.it, the CNMI platform that continues to make the contents of the Fashion Week usable in a digital way. The fashion shows and presentations of the brands will be broadcast, as well as various thematic rooms dedicated to the various projects.

Also in this edition, the digital platform will host a section dedicated to virtual showrooms: multi-brand or single-brand.

Furthermore, as evidence of the importance for CNMI of involving buyers more and more in the activities to support young designers and, given the impossibility for many to be physically present in Milan during the fashion week, virtual meetings will be organized between the designers and a selection of operators from different geographical areas.

“I am very happy to see the participation of many of our members and the presence of new brands for this Fashion Week as well, to underline the importance and significance of the Milan Fashion Week, albeit in such a difficult time for our industry. ” declares Carlo Capasa, President of the National Chamber of Italian Fashion. “This edition of Milan Fashion Week testifies once again to a highly flexible approach, which has pushed all the actors of the fashion industry to experiment with new expressive languages ​​and to seek alternative ways to promote and distribute the great creations that contribute to making this unique week on the international scene. Also in this edition, topics such as environmental and social sustainability, training and support for emerging brands, storytelling and clearly digitization are central. A theme that I want to emphasize, however, is the attention to craftsmanship, which more than ever needs great support. In this sense, the agreement with Confartigianato Imprese goes, by our side in the construction of a fashion week that tells of a unique supply chain in the world and never so cohesive. “

“Exactly one year after the start of the pandemic, the entire fashion world is experimenting with new ways of showing itself, telling and presenting itself thanks to new communication languages ​​but above all to innovative production methods, increasingly attentive to the reuse of materials and recycling, with a view to circularity and overall sustainability that goes from the yarn to the finished product. As Administration – explains the Councilor for Labor Policies, Production Activities, Fashion and Design, Cristina Tajani – we are always alongside Camera Moda and all companies that innovate, because fashion is the entire fashion sector. and they remain above all research in materials, forms and languages ​​”. “The rich calendar of this edition of Milano Moda Donna – concludes Tajani – demonstrates how great the desire on the part of the fashion houses and operators is to tell the world, yesterday through fashion shows and today through the network and digital, our taste for beautiful and well made as well as our great craftsmanship “.