In 2017, Yves Saint Laurent Beauté took the first letter of its founder’s name, turned it into a question and named the new perfume in his honor … Because it all starts with a Y. By contrasting a vivid brightness and intensity Compelling, Y offers a surprising new take on fougère – the most iconic family of men’s fragrances -, composed by a true rock star among the noses, the Master Perfumer Dominique Ropion (IFF). Today, with Y LE PARFUM, YSL Beauté further pushes the boundaries of men’s perfumery by exploring the intense purity and sensuality of fougère. Combining lively lavender with the strength of cedar wood, the richer variant of Y is a powerful olfactory statement. An exceptional long lasting for an infinitely sexy and fresh sillage on the skin.
Y LE PARFUM captures the spirit of the YSL man, embodied by Y’s iconic ambassador, rock legend Lenny Kravitz.
A dreamer who is not afraid to take risks, an avid experimenter and a multifaceted creator, always on the path to success … Whatever he does, the man who carries Y LE PARFUM is a total rock star. A free spirit. Intensely independent. Never afraid to challenge the status quo. Why not? He is not interested in the judgment of others. Never afraid to experiment, to make unexpected choices. Because it collects experiences as badges of honor. Here is a man who lives at his pace and his rules. He knows that self-realization comes from creating his own journey, following his own intuition, being faithful to his music.
In YSL Beauty’s new print campaign for Y, it’s the iconic portrait of a rock star: Lenny Kravitz gazing boldly, straight into the camera, elegantly holding his guitar, edgy dressed in his YSL suit … The his charisma is captured by David Sims.
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