Burberry “A New Awakening” for Chinese New Year

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Burberry “A New Awakening” for Chinese New Year

The capsule collection is available in mainland China, Australia, Hong Kong, Macau, Malaysia, Singapore, Taiwan and Thailand
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Burberry presents “A New Awakening” a film dedicated to the Chinese New Year starring the Zhou brand ambassadors Dongyu and Song Weilong. The film, directed by Chinese director Derek Tsang, celebrates the themes of exploration and life in contact with nature.

The film tells, and captures through the five senses, the journey of discovery and rebirth of the protagonists. Reveal the spirit of the
Chinese New Year and celebrates the arrival of spring by instilling optimism, a sense of new beginning and a desire to explore
the unknown.

“I’ve always found inspiration in her nature and energy. This film represents the connection of us human beings with the outside world and celebrates the journeys that in life allow us to always discover new things both in the environment and there surrounds that in ourselves. I really believe in the concept of “renaissance”, understood as a physical rebirth and new beginnings. For the new year, I think we all would like to find love, balance, strength and hope – this is the true beauty of life. ” Riccardo Tisci, Burberry Chief Creative Officer

Burberry also launched a capsule collection on the occasion of the Chinese New Year 2021, with a reinterpretation of the Thomas Burberry monogram celebrating the Year of the Ox, a Chinese zodiac sign associated with earth, power and calm.

www.burberry.com

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