Miu Miu celebrates the Chinese New Year with an eye to the future. In front of a world reinventing itself anew, the question is: if something could stay new for always, which one would you like it to be?
New faces make their debut in the campaign. Looking forward to the coming year, actress Qiu Tan, teen idol Yifan Zhang and models Gu Xue and Yuru Zhang are preparing to open a new chapter in their life. For 2021, they have ahead of itself bright prospects and colored horizons of optimism, where everything is hope, novelty and enthusiasm.
Young women need no artifice and their fresh complexions remain unadorned on a minimalist background. They wear sports clothing and university emblems combined with refined tailoring, constitutive elements of an urban uniform. A selection of accessories specially chosen for the Chinese New Year celebrations – the Miu Belle bag, sneakers with details jewel – enhance the atmosphere full of exuberance of the period.
Facing the future as we consider and contemplate the changes that it could bring with it, the invitation is to seek the New without any fear, on the wave of the enthusiasm of young women focused solely on what is to come.
Always New, Always Miu. The Miu Miu girl looks ahead.
Check also: Upcycled by Miu Miu