CHANEL unveils its first eyewear e-commerce platform across several countries in Europe.*
Since beginning its partnership with Luxottica Group in 2000 and after introducing eyewear e-commerce sites in the US in 2015 and in the UK in 2018, CHANEL is engaging further in e-service and innovation through this new launch in Europe, creating an omni-channel approach that complements brick and mortar Fashion as well as Fragrance and Beauty boutiques and allows the House to better serve clients through an enriched and customized approach.
Through intuitive web design, the CHANEL.com client will discover a unique shopping experience as well as exclusive editorial content that broaden the level of service found in CHANEL boutiques worldwide. Accessible through the eyewear section of the CHANEL.com homepage, the e-commerce sites launch with the full range of sunglasses including the latest novelties as well as timeless collections. Additionally, clients can tailor their virtual shopping journey by opting for the “try on” function to select the most complimenting shape of eyewear with the entire assortment of styles.
Designed as a comprehensive resource for the world of CHANEL sunglasses, the sites allow clients to further enhance their knowledge of CHANEL sunglasses, an essential Fashion accessory, before completing the journey and purchasing through their preferred channel, both in boutiques and outside.
*France, Italy, Spain, Portugal, Germany, Austria, Belgium, Luxembourg, Netherlands, Sweden, Finland, Denmark, Poland, Slovenia, Lithuania, Latvia, Estonia, Croatia, Slovakia, Romania, Bulgaria