This season, CHANEL has explored innovative approaches to adapt to the unique demands of our time and respect the fundamental needs of a fashion show.
Fusing physical experience with digital, CHANEL has invited its Ambassadors and Friends of the House around the world to gather together to view the show. Whether they were in Paris attending the event physically, or in Shanghai, Taipei, Tokyo, New York, Los Angeles or London connected simultaneously and witnessing a new and creative way to present the collection.
The Ambassadors have had their first impressions of the collection captured in little videos from around the world. From Margot Robbie to Kristen Stewart, Sofia Coppola, Taylor Russell, Soo Joo Park, Jennie Kim, Gwei Lun Mei, Nana Komatsu, William Chan or G Dragon remotely, to Marion Cotillard or Lily-Rose Depp live from the Grand Palais.
All have been photographed as if they were all together at a unique photocall, making the experience global and inclusive.