During the past years, the Georgian fashion industry was an economic success story: consistent growth, the convincing performance, the demand of the global markets, and the boom of online shopping set up a strong outlook. Until the start of the pandemic, the sales forecast for 2020 looked encouraging. However, the COVID-19 crisis has dramatically affected the fashion industry worldwide and consequently Georgian Fashion and Art industries.
Georgian Fashion Foundation, spearheaded by Art&Culture Center and in collaboration with the Mercedes-Benz Fashion Week Tbilisi is an organization that aims to provide financial and business support to the Georgian fashion, art, and creative industries, where talented players of the industries are increasingly being afforded global recognition. Presently, the industry facing an existential threat and without support a number of talented designers might generally stay out of the business.
Art&Culture Center spread over 27 800 m2, in the former Coca-Cola factory, the industrial space where local designers, photographers and artists can showcase their work. Art&Culture Center incorporates educational center which gives a possibility to many talented creatives minds develop their vision and creativity. Promoting interaction between artistic disciplines from art and fashion design, to contract ideas, working together to achieve a cultural and educational integration, contributing to the knowledge and dissemination of art, design, and culture.
Georgian Fashion Foundation – stating its mission to strengthen and support Georgian Fashion Industry activities and to raise both awareness and needed funds for those in Georgian creative communities who have been impacted by the COVID-19 pandemic.
Georgian Fashion Foundation is established as a response to the news challenges, to raising and distributing funds to those who have been most affected, designers and creative minds to be showcasing their postponed or canceled projects as well as providing much needed cultural relief.