The Milan Fashion Week Women’s – Mens’ Collection Spring / Summer 2021, scheduled from 22 to 28 September 2020, includes 64 fashion shows, of which 23 physical and 41 digital, 39 women’s fashion shows, 4 men’s, 19 co-eds, 61 presentations, of which 37 in physical form and 24 digital, 12 presentations by appointment and 22 events for a total of 159 appointments on the calendar.
Among the important novelties, Valentino has chosen to exceptionally show in Milan, with a co-ed collection, scheduled for Sunday 27 September at 14:00, a choice that underlines and reaffirms the commitment to support the fashion system.
For the second time, A Cold Wall * will be present in Milan, with unpublished digital content.
The brands present for the first time in the September fashion show calendar Redemption, Sindiso Khumalo, MM6 Maison Margiela, Ji Won Choi with digital content and shi.RT by Tommaso Aquilano and Roberto Rimondi, with a physical show.
Blumarine returns to the calendar in physical form with the creative direction of Nicola Brognano, Dolce & Gabbana and Francesca Liberatore, while Shuting Qiu, Emilio Pucci, Elisabetta Franchi and Andrea Pompilio in digital form.
Many presentations and events enrich the calendar, including the 55th anniversary of the birth of the Laura Biagiotti brand which will be celebrated with an unpublished video; the launch, through a short film, of the capsule collection that Emilio Pucci created in collaboration with the Japanese designer Tomo Koizumi, co-winner of the LVMH 2020 award. Also noteworthy is the co-ed presentation of creatives Fiona Sinha and Aleksandar Stanic, with their unprecedented reading of Trussardi’s stylistic codes for Archive + Now and the presentation of the first jewel collection by Bikkembergs.
On Sunday 27th the digital event “WE ARE MADE IN ITALY – The Fab Five Bridge Builders” will be held, which will feature 5 POC (people of color) Talents, organized by the National Chamber of Italian Fashion in collaboration with BLACK LIVES MATTER IN ITALIAN FASHION-COLLECTIVE. The Five designers were discovered by Michelle Ngonmo, founder of Afro Fashion Week in Milan and will show their SS21 collections as a unique collective.
The Fab Five Bridge Builders have carried out through their collections an exercise in education to the new Made in Italy: an exercise in multiculturalism experienced firsthand, and then applied to fashion. Creative directors Stella Jean and Edward Buchanan will serve as mentors and support voices for this exciting initiative which will be the first of many moving towards the future of a new Italy.
Also for this edition of Milan Fashion Week, the National Chamber of Italian Fashion in collaboration with the Municipality of Milan and Yes Milano has created the communication campaign for the fashion week, which from 14 September will be conveyed throughout the city through billboards and screens. Shot by Stefano Guindani, the campaign features two looks by Marco de Vincenzo. We thank the Veneranda Fabbrica del Duomo di Milano for the exclusive location and we also thank L’Oréal Paris for the make up and Wella Professionals and System Man for the hairstyling.
Camera Nazionale della Moda Italiana presents “How far can you go?”, A fashion film conceived and produced by The Blink Fish. Milan Fashion Week is the destination of a journey that the protagonist takes dreaming, distances are shortened, the calendar marks the beginning of the event which can also be attended from the sofa at home.