On September 3th, 2020 the monthly Prada Timecapsule drop will be launched on prada.com – at 3pm CET – for 24 hours only. Prada Timecapsule is an exclusive product drop of 50 items, occurring once a month, each first Thursday.
Enabled by the new Prada e-commerce platform, unveiled November 2019, this new section is now available solely in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom), Japan, South Korea, China, USA, Canada, Brazil and Hong Kong, reaching other markets over the course of 2020 following the new prada.com layout-relaunching calendar.
This series of drops offer a classic boxy shirt, one of Prada’s wardrobe essentials, presented as unisex in an original printed version. The print’s motif is inspired by a theme related to the month of launch and includes a specific limited edition number 1/50, 2/50….
For this release, scheduled September 3rd, Prada offers a cotton popeline shirt for both women and men, characterized by bright colors and a new inspired print to the world of motor racing: yellow, orange and red play in contrast with black and white, drawing a lively geometric pattern.
Next drop will be on October 1st, 2020.