Stella McCartney launches her capsule collection “Stella McCartney Shared”, a collection aimed at representing fluidity and the innate need to be connected with future generations. The idea comes from the exploration of a collective youth and genderless subculture in which Stella McCartney’s style and values are found. Celebrating at the same time individuality, diversity and positivity in the face of climate change, the collection embodies the nascent spirit of those who find and use their voices, while simultaneously developing their consciousness to influence social change.
“Stella McCartney Shared” is a captivating and bold capsule, which luxuriously revisits the urban styles that can be worn by men and women. Created by a tribe of global change agents and recognizable for its utilitarian aesthetic, the collection offers accessible iconic pieces such as jacket and trouser suits, soft coats, trench coats and down jackets with a strong urban energy. Given Stella McCartney’s experience from Savile Row, the playful approach to the concept of gender has always been a hallmark of the brand – with masculine shapes and tailored silhouettes regularly incorporated into women’s collections.
Key styles of “Stella McCartney Shared” include sets with coordinated prints and patterns, monochrome knitwear, logo sweatshirts and track pants. London-based illustrator and comic artist Will Sweeney collaborated on the collection’s graphics, drawing inspiration from the psychedelic prints of the 70s, mechanical machines, shapes and surprising characters by placing them on shirts and t-shirts.
“Stella McCartney Shared” is inspired by the heyday of London’s private clubs in the 1920s, when democratic currents forced the opening of these exclusive and elitist spaces.
The Stella McCartney logo is visually revisited with the addition of “Stella McCartney Est.2001” and “23 Old Bond Street – London” on sweatshirts, T-shirts and on a new tote bag that completes the shared wardrobe. The footwear, inspired by hiking boots, is presented in the high and low version, embellished with rich details, bright colors and luxurious details.
Staying true to Stella McCartney’s commitment to sustainability, the jersey t-shirts and sweatshirts from the “Stella McCartney Shared” collection are made from 100% organic cotton, using up to 70% less water than producing garments in conventional cotton and without the use of toxic chemicals or pesticides. Recycled polyester was also used for the collection’s parkas, thus reducing the need to use virgin petroleum-based materials.