Inspired by the craftsmanship expertise of the region and by the workshops of the close medieval town of Pietrasanta, the store has been designed with a special and exclusive concept that recreates the atmosphere of an artist’s atelier. The 125sqm space welcomes the entire FENDI universe, from Womenswear and Menswear to Leather Goods and Accessories displayed as a collection of art pieces. The look and feel across the spaces is as a vibrant studio with a grey rough resin floor, marmorino walls, furniture and frames in natural oak and steel details enriched by touches of a floral motif artistic backgrounds. The store is dominated by a color’s palette ranging from green to paprika and from saffron yellow to turquoise.
Traditional terracotta jars from Tuscany with disarranged plants, handmade pottery in various colors and local handmade objects complete the curated mix of decorative elements of the atelier. The Women’s area is divided in three spaces, the first one is dedicated to Women’s Bags and Accessories, displayed as art pieces on the painter’s canvas and tables in the middle of the room. The following rooms are dedicated to the Women’s Ready-to-Wear and Shoes categories displayed on the natural wood structures with a nature motif wallpaper as background. Berber carpets in black and white colors and seats in saffron and turquoise tones are perfectly aligned with the environment. The room dedicated to the FENDI Man offers an overall more masculine atmosphere, always maintaining the idea of a painter’s canvas, but in the shades of green and paprika. In this space are presented Men’s Ready-to-Wear, Shoes, Bags and Accessories categories.