‘I have always been drawn to the notion of duality and viewing things from two perspectives – bringing a depth and contrast to a person or a concept. This campaign explores this idea of mirroring, a theme which I established as a house code in the new Burberry identity.’
Riccardo Tisci, Burberry Chief Creative Officer
Burberry reveals its latest campaign for the Autumn/Winter 2020 Pre-Collection, designed by Chief Creative Officer Riccardo Tisci and photographed by Danko Steiner.
This campaign represents a reinforcement of the fashion house’s refreshed identity under Riccardo, as he works with Burberry family models Irina Shayk and Reece Nelson. The cast interact with their lookalike selves in this playful campaign, exploring the concept of duality – a continuing house code for the brand. Riccardo reimagines pieces from the Burberry archive with a sense of vibrancy. Heritage silhouettes and codes evolve in new proportions with fresh iterations such as the iconic check overlaid with camouflage and quilting re-energised with bold colours.
Alongside photographer Danko Steiner, Riccardo collaborated with a world-renowned creative team for his latest campaign, including stylist Ana Steiner, Burberry Global Beauty Director Isamaya Ffrench and hair stylist Gary Gill. The Burberry Autumn/Winter 2020 Pre-Collection is available to purchase in selected Burberry stores globally and online.
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