On June 4th, 2020 the monthly Prada Timecapsule drop will be launched on prada.com – at 3pm CET – for 24 hours only. Prada Timecapsule is an exclusive product drop of 50 items, occurring once a month, each first Thursday.
Enabled by the new Prada e-commerce platform, unveiled November 2019, this new section is now available solely in Europe (Austria, Belgium, Denmark, Finland, France, Germany, Greece, Ireland, Italy, Luxembourg, Monaco, The Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, United Kingdom) and Japan, and for the first time in South Korea, reaching other markets over the course of 2020 following the new prada.com layout-relaunching calendar.
This series of drops – which debuted on December 5, 2019 with drop one – offer the classic Hawaiian-style boxy shirt, one of Prada’s wardrobe essentials, presented as unisex in an original printed version. The print’s motif is inspired by a theme related to the month of launch and includes a specific limited edition number 1/50, 2/50….
For this release, scheduled June 4th, 2020, Prada presents a new cotton popeline shirt for both women and men, featuring an exclusive print – inspired by the surfboards’ graphics from the 80s – here reinterpreted to create a sporty and modernist aesthetic.
Next drop will be on July 2nd, 2020.