The Fondation de la Haute Horlogerie (FHH) will launch its new online platform on April 25, on watchesandwonders.com. The site, where 30 of the world’s major watch brands will be present, will represent a unique opportunity to discover the universe of watchmaking and the latest news from 2020. In addition, the complete offer of customizable content, curated directly by FHH, will allow fans to live an exciting and enriching experience. LET’S CONNECT
The mission of the Fondation de la Haute Horlogerie, recognized industry authority and supporter of haute horlogerie, is to respond to current challenges by offering the entire watch community an important digital platform where they can gather virtually. The platform will offer dynamic interactive, educational and inspirational opportunities, while presenting the culture, values and objectives of the Brands it represents. Following the covid-19 pandemic, FHH was forced to cancel the Watches & Wonders Geneva event (previously known as SIHH) and immediately adapt to the new situation. On 25 April at 12:00 CET this revolutionary digital platform will be presented on watchesandwonders.com: a centralized portal where watch enthusiasts, dealers and the international press will be able to immerse themselves in the universe of haute horlogerie and discover the latest novelties of the year, connecting directly with the thirty participating Brands. “We are delighted to be able to collaborate with the best watch brands in the world to bring the concept of Watches & Wonders online to life at a time when our industry needs it most strongly,” says Fabienne Lupo, President and General Manager of the Fondation de la Haute Horlogerie. “This new dynamic platform will allow watch enthusiasts, wherever they are, to discover new and exciting products, to live unique experiences and to connect directly with all our participating Brands, in a single space.”
For the first phase of Watches & Wonders, the platform will present dedicated pages for each brand, where the visitor will be able to discover their respective universe and the new 2020 watches. They will also be able to see the updated content of social media as well as connect directly with the brands through the their sites and channels. On the occasion of the “opening day” watchesandwonders.com, FHH organized a series of presentations of new products, by the managers of the 30 brands, through streaming videos lasting ten minutes, which will always remain accessible on the portal. FHH, in collaboration with the brands involved, the members of its Cultural Council and various opinion leaders, is also taking care of numerous specific and didactic contents, including product analysis, trend forecasts, insights into design, art, craftsmanship and on technological innovation, as well as business talks with leading figures in the sector and expert comments.
The new watchesandwonders.com platform has been designed to remain an important meeting point for watch enthusiasts, industry and the entire sector beyond this first phase of late April, and will be regularly updated with new content in the long term. In the second phase, scheduled for the end of the summer, new product launches will be revealed, strategic e-commerce partnerships will be presented, which will increase the importance of the platform for watch lovers, further enhancing the participating Brands . watchesandwonders.com, protagonist of the new “global ecosystem” created by FHH to meet the needs of its watchmaking brands, will become the flagship of excellence, complementing the annual experiential events including, the main event in Geneva in the April 2021. On April 25, let’s connect!