YOU&GINORI, GINORI IN CLASS and DESIGNERS IN THE KITCHEN are the names of the new digital projects conceived by Richard Ginori, the maximum expression of Italian excellence in high-artisanal manufacture of pure porcelain, in a particularly difficult moment that we are living through.

Creativity, art, passion and, above all, positive energy represent the leit-motif that unites the new digital projects of the Florentine maison. Simple and easy to use projects, rich in content and enthusiasm in a period in which we have learned to live big and small emotions in our homes, to present ourselves to the world from our balconies and to find a new way of feeling at the center of things. Initiatives on the Richard Ginori Instagram profile to stay connected, meet and continue to feel passionate about art and beauty while waiting to resume.

YOU&GINORI is the initiative whose goal is to entertain, amuse and give flight to ideas at a moment when it’s impossible to move. YOU&GINORI aims to engage and dialogue with its numerous followers through IG stories where they recount, liberating their creativity, how they spend their time at home during a coffee, a dinner, an aperitif or a virtual chat with friends together with the Richard Ginori collections.

GINORI IN CLASS is the initiative that keeps pleasant and interesting company in this extraordinary moment, proposing a video recipe per week for five weeks with a wonderful guest: Chef Berti. During the appointment on Instagram, Chef Berti gives simple, typical recipes of our country, from north to south, with seasonal ingredients, that can be easily replicated at home. There are three fundamental aspects that are proposed in these voyages of flavour: the first, techniques carefully studied and refined by the Chef over the course of years. Then come the ingredients, chosen from trusted stores and suppliers. And finally, the beauty found in the final plating, refined and elegant, heightened by the Richard Ginori collections: Aria, Labirinto, Voliére, Oriente Italiano, Il viaggio di Nettuno, Babele, Magnifico and Contessa.

DESIGNERS IN THE KITCHEN is the initiative that envisages some special appointments with designer and architects who have collaborated and still collaborate with the maison. Among the first appointments on the calendar: Luke Edward Hall, the multi-faceted London artist, together with designers Duncan Campbell and Sabrina Bignami with Alessandro Cappellaro from b-arch studio. The designers and architects hosting the appointments will show their recipes executed with a pinch of artistic talent in this unprecedented period. Richard Ginori will visit the homes of the protagonists and show their intimate spaces, such as the kitchen, welcoming and joyful to be more productive and creative.

Concurrently with these social media projects, visitors can download The CookBook, the cookbook created in collaboration with ALMA, la Scuola Internazionale di Cucina Italiana (The International School of Italian Cuisine) from www.richardginori1735.com. The cookbook, developed exclusively by the chef and pastry chef teachers, offers 7 recipes dedicated to the new Aria collection, the highly modular tableware collection, the synthesis of movement, lightness and innovation, to give valuable suggestions for usage and versatility.

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