As a creative collision: Chanel’s Coco Crush

Jewellery

As a creative collision: Chanel’s Coco Crush

As a creative collision. As a restart and reformulation. Here are the new rules of Chanel's Coco Crush fine jewellery collection that give a fresh, current innovation....
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Crush as a conversion of forms. As a creative collision. As a restart and reformulation. Here are the new rules of Chanel’s Coco Crush fine jewellery collection that give a fresh, current innovation of the jewel that has more and more urban connotations. The Matelassé motif is the common denominator of the collection but the destination is a decidedly young audience in thought. The Coco Crush collection is based on interchangeable elements and the game is to create unexpected combinations.

Crush come riconversione delle forme. Come collisione creativa. Come ripartenza e riformulazione. Ecco le nuove regole della collezione Coco Crush di Chanel che regalano un’innovazione fresca, attuale del gioiello che sempre di più ha connotazioni urbane. Il motivo Matelassé è il denominatore comune della collezione ma la destinazione è un pubblico decisamente giovane nei pensieri. La collezione Coco Crush si basa su elementi interscambiabili e il gioco è quello di creare combinazioni non previste.

 

Art direction: Gioia Gange

Photo: Tosi Vogli

COCO CRUSH ring, Matelassé motif, small model, in gold beige 18 carat. COCO CRUSH bracelet Matelassé motif in gold beige 18 carat.

 

COCO earrings CRUSH, matelassé motiv, in gold beige 18 carat

COCO CRUSH ring, Matelassé motif, in white and yellow gold 18 carats and diamonds

COCO CRUSH ring, Matelassé motif, small model, in gold yellow 18 carat. COCO CRUSH bracelet Matelassé motif in gold yellow 18 carat.

COCO earrings CRUSH, Reason matelassé, in gold yellow 18 carat e diamonds

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check also: How to wear your CHANEL earrings?

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