Two years ago, CHANEL shook up the beauty world with LE VOLUME RÉVOLUTION DE CHANEL mascara, equipped with the first 3D-printed brush marketed on an industrial scale – a first in the mascara world. It was an immediate hit with women worldwide and hasn’t dropped out of the Top 5 bestsellers in Europe since its launch.
Today, CHANEL uses innovation to enhance beauty once again with LE VOLUME STRETCH DE CHANEL. It reveals a new brush that visibly extends lash length while offering perfectly controlled volume. With 3D printing by ERPRO 3D Factory, a start-up specialized in this technology, the frontiers of product design are pushed even further. By precisely crafting a unique, tailor-made brush, this was the only approach that could technically translate the creative concept defined by CHANEL in order to respond to new awaited makeup benefits. The mascara brush of LE VOLUME STRETCH DE CHANEL is protected by four patent applications.
check also: Inside Beauty backstage Chanel