Valentino, Prada, Zara, Ermanno Scervino, Gucci, Salvatore Ferragamo, Fendi, but also many italian small and medium-sized enterprisesreact to the emergency Covid19: they are ready to convert their production lines to focus on individual protection devices: gels, masks and gowns . While the French-based perfume maker LVMH recently announced plans to convert its cosmetics factories into hand sanitizer producers

 

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Un post condiviso da Valentino (@maisonvalentino) in data: 23 Mar 2020 alle ore 8:08 PDT

The motto is to change quickly to produce what is needed. A process that fashion has already done other times in past, such as during the last world war. Also finding ideas for then returning to grow stronger than before in their traditional areas … see the Burberry trench coat, born to dress the military in the trenches and today worn by millions as a fashion garment

 

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Un post condiviso da ERMANNO SCERVINO (@ermannoscervino) in data: 20 Mar 2020 alle ore 4:36 PDT

 

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Un post condiviso da LVMH (@lvmh) in data: 19 Mar 2020 alle ore 10:13 PDT

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