Prada Iconoclasts by Edward Enninful

Prada Iconoclasts by Edward Enninful

480

Il 20 febbraio, durante Milano Moda Donna, Prada ha presentato un nuovo capitolo del progetto ‘Iconoclasts’.

Edward Enninful ha interpretato l’immagine dei negozi Prada donna e uomo di via Monte Napoleone a Milano, ispirandosi all’energia creativa e allo spirito dell’ ‘Harlem Renaissance’.

 Manichini bianchi e neri – ospiti di un immaginario club anni ’20 – sono stati vestiti mixando capi della collezione Primavera / Estate 2014 con look d’archivio. Il negozio dedicato alle collezioni femminili è stato trasformato in un bar art-déco, con un’atmosfera in stile Harlem, mentre tavoli da gioco e una band jazz blues hanno animato lo spazio uomo.

 Prada ha accolto oltre 2000 ospiti tra cui segnaliamo Maria Carla Boscono, Natasha Poly, Joan Small, Mario Boselli, Beppe Modenese e Piero Pinto, Carla Sozzani, Pupi Solari, Linda Fargo, Franco Pené,

Marpessa Hennink, Francesco Vezzoli, Paola Manfrin, Marta Marzotto, Allegra Bossi Pucci, Arturo Artom, Anthony C. Saccon, Remo e Francesca Ruffini, Lawrence Steele, Alessandro Dell’Acqua, Italo Zucchelli, Marco De Vincenzo, Sara Battaglia, Stefano Tonchi, Anna Dello Russo, Angelica Cheung, Eva Chen, Giovanna Battaglia, Martina Mondadori, Micol Sabbadini, Candela Novembre, Ilaria Norsa, Guido Taroni, Cesare Cunaccia.

 

ENGLISH VERSION

On February 20, 2014, during Milan Fashion Week, Prada presented a new chapter of The Iconoclasts project.

Edward Enninful’s original vision for Prada women’s and men’s Monte Napoleone stores, was inspired by the energy and original thought of the ‘Harlem Renaissance’.

 Enninful’s Prada women’s store was filled with a cast of black and white mannequins dressed in Prada SS14 and archive looks – guests at an imagined 1920s club – complete with glittering art-deco bar, evoking the atmosphere of Harlem. The men’s store hosted a cast of black and white mannequins dressed in Prada SS14 and archive pieces, set amongst game tables, 1920s food and cocktails, and the strains of a jazz blues band.

 More than 2000 guests attended the events. Maria Carla Boscono, Natasha Poly, Joan Small, Mario Boselli, Beppe Modenese e Piero Pinto, Carla Sozzani, Pupi Solari, Linda Fargo, Franco Pené,

Marpessa Hennink, Francesco Vezzoli, Paola Manfrin, Marta Marzotto, Allegra Bossi Pucci, Arturo Artom, Anthony C. Saccon, Remo e Francesca Ruffini, Lawrence Steele, Alessandro Dell’Acqua, Italo Zucchelli, Marco De Vincenzo, Sara Battaglia, Stefano Tonchi, Anna Dello Russo, Angelica Cheung, Eva Chen, Giovanna Battaglia, Martina Mondadori, Micol Sabbadini, Candela Novembre, Ilaria Norsa, Guido Taroni, Cesare Cunaccia amongst the others.

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Giovanna Battaglia

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Joan Small

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Marco De Vincenzo

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Eva Chen

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Marpessa Hennink

 Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Angelica Cheung

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Maria Carla Boscono

Prada Iconoclasts by Edward Enninful - Milan Fashion Week Womenswear Autumn/Winter 2014

Natasha Poly