‘I have been working for a few seasons to define a new identity and visual language for this house. This campaign feels like the beginning and I wanted to celebrate the men and women who represent Burberry – some who have been a long-standing part of my career and others who have started this Burberry journey with me. Together they capture the sophistication and attitude at the heart of the house today.’
Riccardo Tisci, Burberry Chief Creative Officer
Burberry introduces its Spring/Summer 2020 campaign shot by Inez and Vinoodh. The campaign stars Bella Hadid, Gigi Hadid and Kendall alongside Benji Arvay, He Cong, Freja Beha Erichsen, Nozomu Ito, Reece Nelson, Tosin Olajire, Rianne van Rompaey and Mona Tougaard.
In a series of images and videos, set against a backdrop of Burberry beige, the new campaign builds on the luxury fashion house’s cues and codes, blending the eccentric and the classic. The campaign heroes key pieces for men and women from Burberry’s Spring/Summer 2020 collection – including tailoring, evening wear and trench coats. Burberry’s signature bags feature prominently – including The TB Bag and Lola – which are inspired by the house’s founder Thomas Burberry, as well as the Pocket Bag.
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