The activation of Ray-Ban has started in Italy, France, the United Kingdom and will continue in the United States, with live content and videos.
The creators celebrated their Christmas traditions using the specific style of the platform, in line with the narration of the campaign and platform language.
The first content was published on December 20 by Luciano Spinelli, creator of 18-year-old Italian music, then continuing with some live content from Twist and Pulse, British street dancers and comics, Maryne Ponsard, French content creator who focuses on makeup and Ariana Lee Bonfiglio aka arianalee99, a young Californian comic and influencer.
This is the first time that an eyewear company embraces the nature of the app and looks for the most premium format (TopView) in an extremely native way, hiring creators and letting them create it for you.
Ray-Ban is once again a leading brand, bringing people and their stories together, celebrating #OurTradition.
@raybanWhat do your holiday traditions look like? Start a new one! lucianospinelli #ourtradition♬ suono originale – rayban
Check also: Peggy Gou x Ray-Ban Studios