This diorama-like fantasy of Christmas as revealed by Goude also coincides with the theme of theatricality in Chanel Beauty’s holiday merchandise. The brand is launching three limited edition coffrets of the iconic No.5 Eau de Parfum, No.5 L’Eau, as well as Coco Mademoiselle Eau de Parfum. Unveiling like the curtain draw of a theatre experience, the boxes open up to reveal the continuing snow globe motif from Jean-Paul Goude’s holiday campaign.
Two lipstick-eque, twist-and-spray packaging designs for the travel-size perfume also embrace the winter wonderland theme. The refillable twist-and-spray bottle holds 7ml each.
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