Inside forte_forte Ginza store

Fashion, Top Stories

Inside forte_forte Ginza store

A space to breathe the unique spirit of the brand, halfway between discovery and dream.
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forte_forte opens in Tokyo its first store in Japan, in the prestigious Ginza Six shopping center, located in the famous and homonymous area of ​​the city. An environment in which the space and emotional breadth of palpable and sensorial values ​​are linked to the narrative born with the boutiques of Milan and Paris.

The whole project combines moments and spaces in which intuition and matter find their synthesis. Travertine marble is applied as an expressive material consisting of several surfaces: in bas-relief, in open and closed pore, in crust or striped grooved, in large slabs dotted with fragments of polished brass and colored mosaic glass produced by an ancient foundry Venetian. Brass is a constant element that continues as a design outlined by hand in the organic space and spontaneously defines the elements of the display, enveloping the product with elegance, making it narrative in its most natural and dreamy form. A wall with luminescent and metallic tones, enhanced by the application of the gold leaf, intimately encloses the dressing room and a small service warehouse, defining the depth of the space.

The result is an environment that welcomes and surrounds, conveying a gentle and affirmative character, delicate, feminine and strong in its lightness. A space to breathe the unique spirit of the brand, halfway between discovery and dream.

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