On the occasion of the “INGOUDEWETRUST!” Exhibition, CHANEL promoted the CHANEL CHANCE AUDITION dance competition.

A real dance audition, open to all lovers of dance, which reproduced the allegorical world of the advertising film CHANCE, created by Jean-Paul Goude.

The event took place in Milan at Palazzo Giureconsulti for 4 days, from 20 to 23 November. 500 participants performed in the choreography of the advertising film CHANCE directed by the famous American choreographer Ryan Heffington, 4 proclaimed winners who will live an exclusive CHANEL experience in Paris and will have the opportunity to pose in front of the lens of Jean-Paul Goude.