MaxTheTeddy’s meteoritic rise began at the Max Mara SS19 Runway Show where he was bombarded by photographers, cuddled by editors, kissed by VIP’s and coveted by influencers. He has become big in Berlin, huge in Hong Kong and a social media sensation all over the world.
This worldwide recognition made him the natural choice for starring role in our Max Mara Holiday season collection. The new mini sized Max will be central to our festive fun and gets his very own collection of gifting goodies.

Look for #MaxMaraBearingGifts available in stores and online.

#MaxMaraBearingGifts is an exclusive selection of limited edition items – a collection of perfect gift ideas curated for the holiday season. Warm mittens, new teddy hats with visor, capes, turbans or earmufs, as well as jewellery or fun bag pendants and charms made with #MaxTheTeddy that wears his mini teddy coat in the signature colours of camel, coral red, cyan and cerulean.
Of course while #MaxTheTeddy adores being centre of attention he appreciates that he owes his success to many. His biggest
thanks goes to the iconic Teddy Coat, his fuzzy forerunner and Max Mara best seller: the coat loved by well dressed women
everywhere winner of the prestigious Best of the Best Awards in Shanghai. The two cuddly superstars are excited to share the
Holiday 2019 limelight.

Of course #MaxTheTeddy also stars in the holiday season store windows (irresistibly instagrammable), the festive packaging and pop-ups in prestigious international department stores including Harrods in London.
You can catch up with him wherever you are on maxmara.com where #MaxTheTeddy is on standby to take you on a behind the scenes tour of the actual “Teddy Bear Factory”. Get your fully immersive and interactive fun on his fantastical assembly lines built with cashmere conveyor belts, golden chutes, camel coloured cogs and cascades of #MaxMaragram alphabet charms. The grand finale is naturally the sparkliest season’s greeting #MaxTheTeddy could muster.