Prada intensifies its digital strategy with the launch of the totally revamped version of prada.com, the brand’s e-commerce platform and go-to source for editorial content.

Currently available in Europe only, the new layout will be rolled out to other markets over the course of 2020.

Making its debut in December 2019 the new section Prada Time Capsule will offer an exclusive product for men and women to be sold in a limited edition only on prada.com for a 24-hour period. Once a month Prada Time Capsule will be updated with a new item that can also be selected among the iconic objects from the brand’s archive.