“I am very close to the idea of union and inclusiveness and I am challenging the perception of today’s concept of love. For me this is the true spirit at the base of the festive period. It is one of my favorite moments of the year – when I can finally stop, reflect and feel close to the people who make me happy, regardless of where I am in the world. This is why I liked the idea of bringing together a group of people who have always supported me since I went to Burberry and celebrate my first brand campaign with them “
Riccardo Tisci, Burberry Chief Creative Officer
On the occasion of his first festive campaign, Riccardo Tisci, the brand’s creative director, brought together a cast of international talent to celebrate the concept of inclusiveness, union, hope and love. The cast includes: the Italian singer Mahmood, Carla Bruni, Fran Summers, the ambassador brands Zhou Dongyu and Yoo Ah-in, Shay, Ikram Abdi Omar, Lea T, Boychild, Wu Tsang, Cecilia Chancellor, Sasha Pivovarova, Marina Morena and Ruben Loftus-Cheek.
In the campaign, shot by photographers Mert Alas & Marcus Piggott, the protagonists dance to the rhythm of the notes of the song “What is love?” By Deee-Lite.
The Burberry codes celebrate the holidays, including iconic outerwear, scarves and bags from the TB family.
Women’s eveningwear is celebrated with hand-decorated chain dresses embellished with crystal fringes and feather details, mini dresses with sequin embroidery and V-neck details. The classic English-style men’s tuxedos are updated with crystals and velvet ties.
The classic Montgomery is celebrated in camel color with striped details. The duvets are presented with underwater prints, black down jackets and color block coats with the Thomas Burberry monogram. Parkas have been revisited with leopard print and python print.
The TB family, which refers to the initials of the brand’s founder, Thomas Burberry, has evolved into a range of colors and fabrics. The TB bag is available in red, malt, a lizard effect leather and a silver embossed croc with striped details.
The Lola bag is updated in leather with studs, tweed wool blend, red sequin embroidery and in a new mini size. The Title, a structured bag with triple button closure, is available in a new style with double handle and leopard print.
The jewels include the Thomas Burberry monogram worked on stud earrings, oversized hoop earrings with imitation pearl, rings with crystal details and sculptural cuffs. Alphabet pendants are available in decorated crystal. Small leather accessories include monogrammed wallets, card holders and belts.
The silk scarves have reproduced archive prints. The classic cashmere scarves have been updated with a reversible TB monogram, Icon line and Dalmatian print.