Dior unveils a new augmented reality filter on Instagram

Fashion, Highlight

Dior unveils a new augmented reality filter on Instagram

This immersive experience invites followers to try out virtually beauty looks and accessories straight from the runway.
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In tandem with the in-store launch of Maria Grazia Chiuri’s Autumn-Winter 2019-2020 collection, Dior unveils a new augmented reality filter on Instagram, developed in collaboration with The Mill. Called Check’N’Dior, this immersive experience invites followers to try out virtually beauty looks and accessories straight from the runway. Inspired by the young Fifties-era rebels known as Teddy Girls, elegant and reversible checked bobs lined with the iconic Dior Oblique canvas and embellished with a veil offer a variety of styling options, in three different colors. Available in black and white, red and black or green and black, these precious hats boldly star in Instagram Stories with a décor in the same shades, while CatStyleDior glasses — either in monochrome or embellished with Swarovski® crystals — offer a rock-inspired glamour that’s 100% couture. A fun and exclusive filter for choosing the perfect accessory and making every selfie unique, to try now. Click here to live the experience

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