Louis Vuitton announces the collaboration with (RED), the non-profit organization created in 2006 by Bono and Bobby Shriver, aimed at transforming the collective power of consumers into strength in support of a just cause. Louis Vuitton proudly supports the work of (RED) with the creation of the Louis Vuitton I (RED) candle. For each candle sold, 60 dollars will be donated to the Global Fund in support of (RED) to fight AIDS.
“The collaboration with (RED) represents a source of great pride for Louis Vuitton and marks an important moment in the history of our Maison. The (RED) brave battle concerns us all and from Louis Vuitton we will continue to support their values and their work. We renew our full commitment to supporting this cause and are delighted that our candle helps promote and continue the fight against AIDS, “says Michael Burke, President and CEO of Louis Vuitton.
In the spirit of Louis Vuitton’s long history of creative collaborations, the Louis Vuitton I (RED) candle was made by the Maison’s perfumer master, Jacques Cavallier Belletrud, while the design was curated by designer Marc Newson.