Burberry Prorsum F/W 2014 @ LFW

Burberry Prorsum F/W 2014 @ LFW

501

Burberry ha presentato a Londra la collezione Burberry Prorsum donna Autunno/Inverno 2014: “The Bloomsbury Girls”. La collezione prende ispirazione dall’arte decorativa inglese dei set di Bloomsbury e da Charleston, località di campagna diventato luogo di incontro per scrittori, pittori e intellettuali che formarono l’omonimo gruppo. Il defilé ha visto l’inizio della partnership con il Charleston Trust su un progetto per proteggere e conservare l’eredità culturale di Charleston per il pubblico.

Un folto e variegato parterre di ospiti ha partecipato alla sfilata, musicisti: Harry Styles, Tinie Tempah, Laura Mvula, Lianne La Havas, attori: Bradley Cooper, Naomie Harris, Felicity Jones, Melanie Laurent, Daniel Brühl, Jamie Campbell Bower, Angelababy, Carina Lau, Guey Lun-Mei, Kangana Ranaut, Beren Saat; produttori cinematografici: Harvey Weinstein, Mohammed Al Turki; il fotografo Mario Testino; digital leaders e imprenditori SY Lau (del Tencent Group, parent company di WeChat), Mira Duma; personalità dei media: Greg James, Cat Deeley, Olivia Palermo, Poppy Delevingne e Felicitas Rombold.

Fra le modelle che hanno calcato la passerella: Suki Waterhouse, Cara Delevingne, Jean Campbell, Malika Firth, Neelam Johal, Matilda Lowther, Jourdan Dunn, Charlotte Wiggins, Edie Campbell, Sung Hee Kim e Xiao Wen Ju.

 Musica dal vivo ad accompagnare lo show

Non appena è iniziata la sfilata, il “sipario” si è aperto per rivelare la presenza di Paloma Faith, Ed Harcourt e Rhodes che si sono esibiti dal vivo davanti ai 1500 ospiti ai giardini di Kensington a Londra. I brani appositamente riarrangiati per la performance saranno disponibili per il download su iTunes.com/Burberry, un altro passo avanti per il servizio Runway Made to Order del brand e creando così una sorta di “casa virtuale” per la musica di Burberry su iTunes. Contemporaneamente dall’altro lato del mondo a Shangai veniva proiettato lo show e Rae Morris si esibiva al flagship store di Burberry Kerry Centre, i prossimi eventi in-store prevedono London 121 Regent Street, Milano, Amsterdam, Parigi, Los Angeles, Las Vegas e Toronto.

Nasce la partnership con WeChat

In occasione della sfilata nasce l’innovativa partnership fra Burberry e WeChat (parte del Tencent Group) che vedrà lo sviluppo di una serie di collaborazione creative e piattaforme lungo il 2014. La prima delle quali inizia domani con la più personalizzata social show experience che si sia mai vista.

Sulla piattaforma WeChat di Burberry, i follower saranno in grado di personalizzare istantaneamente una versione digitale delle targhette della passerella Made to Order con il loro nome in inglese o in caratteri cinesi, potranno inoltre accedere a contenuti audio esclusivi per WeChat sull’ispirazione e i dettagli dei look visti in passerella, gli utenti potranno seguire anche alcuni ospiti dello show, inclusa Angelababy, attraverso tutta la loro esperienza e ricevere immagini esclusive, file audio e sms.

Runway Made to Order

Pezzi chiave del ready-to-wear soon ad esempio i poncho personalizzati, gli accessori e la collezione Autunno/Inverno dei prodotti per le unghia di Burberry sono disponibili per essere ordinati su Burberry.com fino al 3 Marzo. Pezzi esclusivi dipinti a mano direttamente dalla passarella saranno realizzati interamente a mano e personalizzati con il nome o le iniziali dell’acquirente e consegnate in 9 settimane, così facendo i clienti saranno i primi in tutto il mondo a possedere i capi della collezione della prossima stagione.

scorrete l’articolo per vedere le foto degli ospiti.

ENGLISH TEXT 

INTRODUCING THE BLOOMSBURY GIRLS

Burberry today revealed the Burberry Prorsum womenswear Autumn/Winter 2014 collection – The Bloomsbury Girls. The collection takes creative inspiration from the British decorative art of the Bloomsbury set and Charleston, the country home and meeting place for the writers, painters and intellectuals who formed the group. The show marks the start of a partnership with the Charleston Trust, on a project to help protect the creative and cultural heritage of Charleston for the public.

Guests included musicians Harry Styles, Tinie Tempah, Laura Mvula, Lianne La Havas, actors Bradley Cooper, Naomie Harris, Felicity Jones, Melanie Laurent, Daniel Brühl, Jamie Campbell Bower, Angelababy, Carina Lau, Guey Lun-Mei, Kangana Ranaut, Beren Saat, film producers Harvey Weinstein, Mohammed Al Turki, photographer Mario Testino, digital leaders and entrepreneurs SY Lau (Tencent Group, parent company of WeChat), Mira Duma, media personalities Greg James, Cat Deeley, Olivia Palermo, Poppy Delevingne and Felicitas Rombold.

Models walking the show included Suki Waterhouse, Cara Delevingne, Jean Campbell, Malaika Firth, Neelam Johal, Matilda Lowther, Jourdan Dunn, Charlotte Wiggins, Edie Campbell, Sung Hee Kim and Xiao Wen Ju.

LIVE BRITISH MUSIC PERFORMANCE

As the show started the custom-built show space opened up to reveal British musicians Paloma Faith, Ed Harcourt and Rhodes performing live to the 1500 guests at London’s Kensington Gardens. The specially arranged runway tracks will be available for download on iTunes.com/Burberry, evolving the brand’s Runway Made to Order service and creating a dedicated home for Burberry music on iTunes.

Simultaneously, Burberry Acoustic musician Rae Morris performed live at the brand’s new Kerry Centre flagship in Shanghai for a screening of the show – further events include London 121 Regent Street, Milan, Amsterdam, Paris, Los Angeles, Las Vegas and Toronto.

ANNOUNCING WECHAT INNOVATION PARTNERSHIP

The show marks the start of an innovation partnership between Burberry and WeChat (part of Tencent Group), which will see a series of creative collaborations and platform firsts throughout 2014. The first initiative of the collaboration begins tomorrow, with the most personalised social show experience to date.

On the Burberry WeChat platform, followers will be able to instantly personalise a digital version of the Runway Made to Order plaques with their name in either English or Chinese characters, as well as unlocking WeChat-only audio on the inspiration and details of key runway looks. Users can also follow show guests, including Angelababy, throughout their experience, receiving exclusive imagery, audio and text messages.

RUNWAY MADE TO ORDER

Key ready-to-wear including personalised ponchos, accessories and the Autumn/Winter 2014 Burberry Nails collection are now available to purchase on Burberry.com until 3 March. Exclusive hand-painted pieces from the runway will be hand-made to order and can be personalised with a name or initials for delivery in nine weeks – allowing customers worldwide to be the first to own one- off pieces from next season’s collection.

Fabrics: English-woven cotton gabardine, hand-painted leather, suede and shearling

Colours: Elderberry, cameo pink, blackcurrant, bright olive

Silhouettes: Relaxed trench coats, trench coat ponchos, blanket ponchos, chesterfields and cabans, blanket coats

Accessories: Introducing The Bloomsbury bag, decorated with one-off hand-painted artworks, rug motifs and an eclectic collage of textiles and embellishments.

Beauty: Eyes are painted with a wash of damson and antique rose, lips are tulip pink and nails deep elderberry.

Angelababy wearing Burberry at the Burberry Prorsum Womenswear Autumn_Winter 2014 Sho_001

Burberry Womenswear Autumn/Winter 2014 - Front Row & Show

Angelababy

Burberry Womenswear Autumn/Winter 2014 - Front Row & Show

Anna Wintour and Bradley Cooper

Burberry Womenswear Autumn/Winter 2014 - Front Row & Show

Ashley-Madekwe

Burberry Womenswear Autumn/Winter 2014 - Front Row & Show

Carina Lau

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Cat Deeley

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Chelsea Leyland

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Felicitas Rombold and David Bruhl

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Felicity-Jones

Burberry Womenswear Autumn/Winter 2014 - Front Row & Show

Guey Lun Mei

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Harley Viera Newton

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Harry Styles

Harry Styles wearing Burberry at the Burberry Prorsum Womenswear Autumn_Winter 2014 Show

Harry Styles

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Harvey Weinstein

Jamie Campbell Bower wearing Burberry at the Burberry Prorsum Womenswear Autumn_Winter 2014 Show

Jamie Campbell Bower

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Kangana Ranaut

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Leigh Lezark

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Mario Testino

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Melanie Laurent

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Mira Duma

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Mohammed Al Turki

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Naomie Harris

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Paloma Faith

Burberry Womenswear Autumn/Winter 2014 - Arrivals

Poppy Delevingne

Tinie Tempah wearing Burberry at the Burberry Prorsum Womenswear Autumn_Winter 2014 Show

Tinie Tempah