When something is intrinsic it always seems new.
Like what our body desires, like what our heart feels, the blue of the sea and the beauty of the sky, the relief we feel when the breeze caresses our faces, the excitement that makes us sing and dance: we are not never tired of these feelings, we seek them again and again, to rediscover the sense of novelty that they transmit.
At the origins of the dress, there is the simple act of covering us with a piece of fabric, perhaps an inclination to decorate our body. When we do this we experience a sense of primitive and instinctive joy.
Draw – Connect
Overlap – Dye
Swing – Extend
Move – Bounce
Dancing – Turning
We find these essential actions both in tradition and in innovation: in the culture of weaving and dyeing practiced in Japan since ancient times, in recent manufacturing technologies and in materials developed by the most advanced science. Let’s look at them with a new perspective, connecting and integrating them to start creating clothes that bring us joy. Everything starts from the idea of bringing together people from different backgrounds and generations, with their differences, in a common project in which, hand in hand, they share the intrinsic joy of what we are, beyond time and space.